What is the purpose of the women supporting women challenge on Instagram?

A large group of Instagram women users shared black-and-white photos of themselves on a challenge with the aim of “women supporting women“.

In this challenge, each user shares a black and white photo of themselves and invites at least one other woman to participate.

The hashtag “challenge accepted” is written at the bottom of these posts to show the wide range of people who posted black and white photos with the aim of participating in the “Women Support Women” challenge .

How can I take part in Women Supporting Women challenge?

To participate, you must post one of your black and white photos on Instagram and tag other women in the caption to continue the chain. You should write #challengeaccepted and #womensupportingwomen and the sentence accepted in the explanation

That being said, that message appears to have been lost in at least one of the DMs circulating encouraging women to participate in this social media movement, which read:

“There is a woman empowerment challenge going around on Instagram. I think you are so bad ass and amazing and I was careful to choose who I think will meet the challenge…. but above all I chose women I know who share my values and views of the world. You are one of those women. Post a photo in black and white alone, written “challenge accepted” and mention my name. Identify 50 women to do the same, in private. I chose you because you are beautiful, strong and incredible. Let’s ❤️ each other!”

How many Women have participated in Women Supporting Women Challenge?

If you click on this hashtag, you will see a wave of black and white photos of women in various positions, often with descriptions of women’s empowerment and their struggle for equality.If you use Aloinstagram Hashtag generator you can see this hashtag has been used more than 11.5 million times so far.

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This is not the first time that Instagram users have used black-and-white photos as a way to raise awareness or support a campaign. In 2016, there was a challenge to share black-and-white images to support Cancer Awareness.

As of Monday, many world celebrities began posting black-and-white photos of themselves with descriptions of women’s strengths and inherent characteristics.

Celebrities such as Carrie Washington, Jennifer Garner, Kristen Bell, and Eva Longoria have helped promote the women supporting women challenge

Jennifer Joanna Aniston, an American actress, film producer, and businesswoman, wrote on her Instagram page:

American actress and producer Reese Witherspoon wrote on her Instagram page:


American actress Eva Longoria posted a black-and-white photo of herself on her page

kerriy Washington, an American actress, producer, and director, post a black-and-white photo on her Instagram page.


Jennifer Anne Garner, an American actress, producer, and entrepreneur, wrote a caption for her a black-and-white photo on her Instagram page.

Victoria Beckham also post a photo on her Instagram and wrote:


According to an Instagram spokesperson, the new hashtag means : a celebration of women’s power and love, and reminds women that supporting each other is everything in life.

According to the definition of many English dictionaries, “challenge” means a difficult task and a difficult situation that must be overcome voluntarily and consciously. An action or order to invite or respond defensively to the arguments of others is also seen alongside the definition and explanation of the word.

Where and for what reason did women supporting women challenge start?

Last week, remarks by Alexandria Ocasio-Cortez, a member of the US House of Representatives, against the sexist remarks of Ted Yoho, another member of the US House of Representatives, sparked a black-and-white photo campaign on social media. Famous and non-famous women have also joined the campaign on Instagram, and in addition to sharing their pictures, they have invited others to participate in it.

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In an interview with the Times, an Instagram representative also said about the challenge of these days: The first post in the new challenge cycle was sent to the Instagram space by the Brazilian journalist Ana Paula Pedrao in the last 10 days.

CNN wrote about the challenge of black and white photos: Instagram has been conquered by black and white women and the explanation of #challengeaccepted and #womensupportingwomen. There is probably not much motivation for this challenge and it could be a game or a social process.

What do critics think about women supporting women challenge?

No part of social justice seems to be questioned in this challenge, and only women are encouraged to share their photos in a space where they feel safe. Nothing special happens in this challenge, women nominate each other to publish a “monochrome” image of themselves and “tag” others along the way.

Critics called the challenge a hollow gesture that would block social media coverage of the Covid-19 crisis and anti-racist protests, but participants called it a harmless way to support their friends and a way out of the current crisis.

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Following the criticism, some celebrities, such as Padma Lakshmi, a writer and producer in the United States, challenged black women who were killed by US police after publishing their black-and-white photographs, along with information about them. He added that he tried to include racial justice issues in his posts.


Hi ! I'm Masi Khezri. I'm interested in providing content for social media and I have 4 years of experience working in this filed. I'm all about Tech, Instagram, Tips, tricks,... Instagram is my favorite social network and I’m trying to provide best and most useful content about it.
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