Colors are an important factor we use in all parts of our lives, and the world is so beautiful with them. So you never ignore the effect of colors in your life, business and branding.
Color is a strategy that many businesses use to attract the audience and cause them to think about their brand and increase their views and sales.
Let’s see psychological effects of colors
Gold is actually one of the spectrums of yellow, which is obtained by combining two colors, yellow and cream. Gold takes its name from the element of gold and is considered one of the warm colors. The color gold is used to describe the sun.
This color is used for winners and people with high prizes, in sports competitions, etc. In India, this color is used for science, learning, mental and physical care, mental development, which is why the color of many idols in this country is golden. In Japanese, gold means power and wealth. This attractive color can be used in modern decoration, in which case it gives a special shine and charm to the environment.
This color is generally just a color that is easily tolerated. The use of this color in the use of ornaments is a sign of very high social status. Golden color effect on business, and shows that the product is expensive and costly that is produced and offered by a private company. The combination of gold with purple is for the sake of beauty and wealth, so products with tolerance have this color combination. If you combine these colors with black, you can set the power to a high value.
Pink inspires kindness. This color is often used in women’s and girls’ businesses. If your target audience is young women or ladies, you can use pink as your main theme. However, it cannot be said that this color is only for women; sometimes it can be considered as a feeling of calm.
Pink colors have different messages. Hot pink conveys energy, youth, pleasure and excitement and is recommended for cheap or trendy products for women or girls. A pink pus looks sentimental and a light pink is more romantic.
Turquoise is an evolving color that is positioned in its color range between blue and green. This color means thinking and communicating. Turquoise is an inspiring color, it polishes the soul, gives the audience positive energy, and stimulates positive thinking and expresses creativity. In the psychology of colors in turquoise branding is an ideal color to show purity and purity.
According to color psychology studies, blue is the most common color among the world’s population and is especially popular with men. Blue sky, oceans and lakes. This global and all-encompassing environmental priority makes blue a sense of caution and serenity and a traditional color.
Brands run less risk in the business market when they use a shade of blue in their advertising. This color is a sign of stability and reliability for a brand. Of course, blue is also the color of discomfort and cold. This color is not an appetizing color at all and indicates corruption, spoilage and poison. Weight loss programs also start with a blue screen.
Most people are psychologically strong in the effects of red. So using red for advertising purposes can be effective. Red reduces the power of analytical thinking and speeds up the audience’s reactions, which is why they put the prices of goods for sale on red labels.
Red has the longest wavelength among all colors and this color is the color of passion and love. Red increases appetite. Focuses on the audience.
Purple is created by combination of red and blue. Purple color is an attractive balance of masculine and feminine features and at the same time conveys a feeling of warmth and coldness to the audience. Purple is the color of privilege, courage, wealth and prestige.
In the psychology of colors, purple branding is one of the strangest colors in nature. The shortest wavelength in the color spectrum is purple. Purple is associated with time, space and the universe, which is associated with spirituality, thought and expresses creativity and deep imagination.
In the psychology of colors in branding, yellow has less fans than other colors. But those who like this color, get a lot of excitement from it. Yellow is the color of happiness, but sometimes use of yellow can cause feelings of anger, frustration, fear and anxiety. This is because this color is very different.
Yellow is used to indicate metabolism and its proper use in people increases their sense of self-esteem. This is because this color has a relatively long wavelength. Yellow attracts attention and because of that used in traffic signs, advertisements, and warning labels.
In color psychology, green is the simplest color in branding. This color is soothing and pleasant. When artists are in the waiting room to go on stage, they go to “green rooms” to relaxation.
Green can actually improve vision because our eyes can detect the largest amount of green light. Green is the color of balance. This color reflects nature and fertility. This color is a reassuring color.
Brown is a combination of red and yellow, which has a high percentage of opacity. Brown is the color of strength and confidence, it is the color of the earth.
This color is more popular with men than women. Brown has a unique support feature that can be sad and weird as well.
Your brand identity reflects the world understanding of you and your business. In the psychology of colors in branding, color is an integral part of this perception. Choosing the right color that better reflects your brand identity and gives the audience a better understanding of it is absolutely essential. By getting acquainted with the psychology of colors, you can use the most appropriate colors in your branding based on the insights gained from the studies of psychological sciences.