Social networks are the most important place where you can follow the content you want! Of course, this does not mean that the content of these networks is complete and comprehensive, but you can follow your favorite content. This is also very important for businesses and has led to a concept called social media content management. So much so that if you run a business and want to operate on social media, you can never achieve your goals without engaging content. Social media content management is a subset of digital marketing! In this article, we are going to review 0 to 100 social media content management and everything from social media that you need to manage your business! So if you are managing a business or you want to manage the social media content of a collection, join us in this article.
What is Social Media Content Management?
Content management is the process of content research to interact with users, which is published through social networks such as Facebook, Twitter, Instagram, Pinterest, and… In fact, content management is more than just publishing content on social media; There are things you need to do before and after publishing to have successful content.
For example, creating interaction with users is one of the most important parts of social media content management! With more than 3.2 billion monthly active users on social media, with 11 people joining various social networks every second, social media content management is essential for businesses. To manage social media content, you need to do the following:
Step 1) Choose the Right Social Network for Businesses
To have a successful social media marketing, you must first know which social networks are right for your business! In this section, we want to briefly review each of the social networks and their benefits for businesses:
This social network has more than 2.7 billion monthly active users and includes a variety of users. Simply put, your Facebook page has users of all genders, age groups, occupational groups, etc., and is useful for businesses that need to connect with a wide range of audiences. So if you want to reach many users with different features, include the use of this social network in your plans.
This social network is great for brands that produce a lot of visual content. The Instagram audience is mostly young people and women!
So if you have a business that works in the field of fashion, lifestyle, art, or related industries in the field of video, Instagram is a great and best option for you.
This social network has more than 321 million users and is mostly active in the field of text.
This social network is useful for businesses that have a lot of interaction with users and want to talk to them.
LinkedIn is an excellent social network where professionals are present. Using this social network, you can connect with other professionals and businesses. This social network is great for B2B businesses that need to connect with other businesses. In this social network, you can find people and businesses active in a field of activity and communicate with them.
YouTube is the second largest social network in the world after Google. This social network is great for businesses that want to share videos with their users and teach the user something.
In this social network, you can share videos indefinitely and interact with your audience.
Pinterest is a social network for image sharing. Using this social network, you can find a variety of images in different areas.
Also, if your business publishes photos in the content management section, you can find your activity and audience on Pinterest.
Therefore, choosing the right social network is based on your brand and field of activity! First, define your brand goals and type of content management, then choose the right social network based on your goals and content type.
Step 2) Develop a Social Media Content Strategy
At this stage, when the type of social network suitable for your brands has been determined, it is time to formulate a content strategy. In a strategy campaign, you need to identify different processes according to your goals from social networking campaigns. In this strategy, you need to determine how many posts per week or month you should produce, what kind of content should be produced, the timing of the content release, and finally, analyze the results of the published content. If you use Instagram, We suggest you read the following article to clarify your path:
At this point, produce that type of content based on what you know about the type of content your audience likes. You need to publish content that is appealing to users; Also, the content created should be able to meet your needs and goals. If you do not have a lot of information about the interest of users and do not know what kind of content they like, first get help from your competitors’ page and after a while, create content based on the feedback received on your page.
One of the most important steps in content production is recognizing the audience’s personality in How to Create a perfect Audience Persona? which we have fully explained in the article.
Generating content on social media should be exactly what your goals are! Your goal in social media can be to brand, increase sales, increase audience awareness, and more. Once you have set your goal, it is time to produce the best posts to reach your goals. Your goal may be different for each content! So you can have a column for your goals in the content calendar or content strategy of your social networks, and after publishing the content, analyze the achievement of your goals.
Step 3) Determine When the Content will be Published
When we talk about social media content management, the most important issue is continuity in content dissemination; In simple terms, you need to publish regularly. You should also note that the results of social media activities are different for different jobs! For example, there may be a lot of competition in a field of activity and you need to publish one or more posts per day, but if your field of activity has fewer competitors, publishing 2 or 3 posts per week is enough.
Publishing time is an important issue in social media content management! Because users are more active at certain times of the day. You should try to specify the time when more users are active on your page; This is determined by working for a while and then analyzing the results. In the article Best Time to Post on Instagram, we have examined this issue, which you can read to determine the best time to publish content.
If you want to achieve your goals on social media and increase your audience, you need to publish quality content regularly. The best way to be consistent in publishing quality content is to determine the type of content and the time it takes to publish! This is easily done with the help of a content calendar, and you can create a professional content calendar with the article How to Create a Best Social Media Content Calendar Read. With a content calendar, you can publish your content on social media in a way that achieves your business goals! Also, the advantage of this is that you can determine the number of your monthly content according to your budget and by publishing them, you can achieve your business goals at the best time.
Step 4) Create Content on Social Networks and Publish it
Everything we do before this stage is for this stage! The main part of social media content management is related to its production. In this section, you have to spend the most creativity so that all your steps go as well as possible. Many businesses use duplicate content that ultimately fails to reach their goals. You can use resources like Freepik for your post images, but note that your content should not be completely duplicated.
This section of content management on social networks helps you to become more familiar with the needs and interests of your audience and use it in content production. You should try to know the interests of your users well and produce relevant content so that you can finally get the best feedback.
Step 5) Be Responsive to Your Audience and Followers!
One of the most important parts of social media content management is responding to your audience and followers. When a person sees your posts, he or she may have a question or ambiguity that he or she will ask you through a message section (such as Direct on Instagram) or a comment. You need to answer their questions well so that they know they are of great value to you. This will make your audience trust you and you can easily offer your products or services to them. In fact, answering your audience’s questions is a form of advertising that does not cost you much, but can be worth a lot more than commercial advertising.
You should note that a question that a user asks you in the comments section can be the question of thousands of other users! So you have to answer their questions carefully so that all users who have the same question from you will get the right answer. If the number of comments received in your posts is high and you do not have the opportunity to respond to all of them accurately, you can hire someone to do this! Because it is very important and can provide a good sales opportunity. As a business that you want to be successful, do you answer your users’ questions and comments or leave their questions unanswered? Even if users’ comments are not a question, it is worthwhile to respond to them.
Step 6) Interact with Users on Social Platforms
Interacting with users is much broader than responding to their comments, and you need to find more ways to interact with them. You can also interact with other users (users who are not your followers!) on special days related to your brand. These relationships and interactions help your business a lot; Because you are growing your audience and you can experience more sales in addition to branding.
Using hashtags on social media can go a long way in attracting new audiences and followers, but only if you use them wisely! In this article, Using Instagram Hashtags Correctly to Increase Views, we have examined the correct use of the Instagram hashtag.
Step 7) Create Advertising Campaigns
One of the most important parts of social media content management is content promotion! In fact, the content you produce should be displayed to a large number of users. By creating advertising campaigns that of course require a budget, you can easily show your content to thousands of people. With different social media advertising systems such as Facebook, Twitter, and Instagram, you can display content on the same social networks to your specific users; For example, if you generate content on Instagram, you can easily display your post to users with special characteristics such as gender, age,… with the help of ads. Of course, there are other ways you can promote your content, but with this method, if you have the budget, you can easily show your content to your target audience.
If you work on Facebook, you can use the network’s advertising campaign system to show your content to your target audience. This will have a huge impact on your revenue and sales! Because instead of showing your ads to all kinds of people, you only show them to those who need your products or services! In this case, the advertising campaign is also targeted and you can achieve your goals.
Step 8) Hold a Contest and Give Prizes to the Audience
Another great way to engage your audience, which is in the content management section of social media, is to hold a contest. If you have a business that has attracted some of your audience and you can no longer think of a way to grow your audience fast, this is a competition. The competition can be held in the following two ways:
- Method one) The contest between current followers, to keep the page audience!
- Method 2) Holding a contest and informing it using advertising campaigns, to attract new followers!
So you need to know your purpose for holding the contest! Of course, your budget and goal also have a big impact on this; Because holding a contest has a lot of costs that you have to provide. If your goal is branding, your competition should be broad so that a large audience is familiar with your brand. Providing valuable gifts also comes with costs that you must consider a valuable gift to encourage the audience to participate in the competition.
I suggest you read the following two articles about holding an Instagram contest:
- Comprehensive Guide to Run Successful Instagram Contest
- Assessing 10 Top Most Successful Brands on Instagram
Step 9) Analyze the Performance of the Content over different Periods of Time
All we do in the previous 8 steps are to achieve the desired results based on our goals! But how do we know how close we are to our goals? At this point, you need to analyze your results and performance to see how close you are to your goals. In the content management section of social networks, you can analyze the performance of your content at different intervals. Also, if you have run campaigns, it is very important to know based on your goals, how successful you have been in achieving the desired goals and results. One of the important criteria is that you determine the Return on Investment (ROI) to know your strengths and weaknesses in your next campaigns.
Using social media content management performance analysis, you can also determine user areas! This information will come in handy when you want to host an event. If 90% of your audience is from London but you are not in London, does it make sense to direct your audience to your city for the event? Definitely not! So this information will help you in different areas and holding an event can show you its importance.
Once you are familiar with the concept of content management, you will probably have questions that we will explore in the next section, some of the most important frequently asked questions.
Why is Social Media Content Management Important?
Now that you are familiar with the concept of social media content management, you need to know why it matters so much! The most important reason is that many users are active in social networks and you can easily attract your target audience through it. Users also like to get acquainted with different brands on social networks, and the bridge between you and users is attractive content that is possible with the help of social media content management.
On the other hand, social media content management is much more cost-effective than other social networks. Especially for smaller businesses, content marketing results will give you great results and should not be underestimated! For example, the cost of producing content may be much lower than billboards in the city, but the results are great given that social media content is getting a lot more attention from people.
These two are just a small part of the benefits of social media content management that you will learn more about overtime! Finally, with content management, you can easily reach an audience that may be interested in or need your product.
Do we need a Social Media Content Management Specialist?
Knowing what social media management is and why it is important is only a small part of the story! Now that you know the meaning and importance of it, it’s time to use it. You should note that this part will take a lot of time from you and if you are doing something else in your business, you will not have enough time to do it. The best way is to hire a social media content management specialist! Because it has a lot of experience and can easily give you the right strategy to achieve your goals, the time it takes to produce content and publish it regularly is usually long and takes a lot of energy. To the extent that small and medium-sized companies can not afford it, and despite the limited budget, they use an expert to do so.
Costs of Social Media Content Management
While the quality of your products is important for sales, social media content management is just as important for the marketing department! Content management may be hard work and the workforce may not be able to do it well, but using content marketing tools can help you a lot. Tools help you from the strategy development stage to the content analysis stage, and in practice, most of your content management tasks are done by the tools. The two most important factors that affect the cost of content management tools are:
- The number of accounts you manage.
- Schedule the number of posts you want to publish.
The advantage of all these social media management tools is that you can manage all the accounts related to different social networks on one platform. This is why most of the tools available increase their costs based on the number of social networks they need. The main purpose of these tools is to schedule several posts to be published at a specific time.
Some tools determine costs based on the number of programmable posts! For example, instead of paying for many accounts, you pay for the number of posts you want to schedule with this tool.
Using content management tools can go a long way in making campaigns more successful, and some experts believe that using these tools can reduce your need for human resources and expertise to do so. Of course, these tools sometimes have significant costs, but given the profits and value they create for businesses, they are well worth the cost.
The cost of social media content management tools is related to the following:
- The company, its type, and size
- Post rate at different time intervals
- The type of service you need
- Your need for different social networks
- The amount of your analysis
- Type your presentations through content management tools
You need to specify your needs and then select the package you need; Be aware that the cost of content management tools can lead to financial losses for your business! So use content management tools to suit your needs.
What are the best content management tools?
So far we are well aware of the importance of content management but what tools can be useful for this? In this section, we are going to review some of the best practical tools in 2020. Are you ready? Stay with us.
Some of these tools are:
- Buffer: A tool with a simple and easy user interface for managing social networks
- Hootsuite: A tool for unlimited post scheduling for social media posting
- Sprout Social: The perfect tool for start-ups and growing businesses
- Hubspot: A complete tool for marketing businesses with a test deadline
- IFTTT: A tool for managing social pages
- TweetDeck: A great social management tool for Twitter!
The question that arises here is whether it makes sense to provide our social media information to these tools or is it better to do it ourselves? These tools can change and improve the way you interact with users! On the other hand, most of your management work is done automatically and saves time and human resources. You can also use a specialist or social media management team instead of tools; Because such teams have a lot of experience in this field and can run your campaigns in the best possible way.
In recent years, the growth of social networks has grown a lot and there are many users in it. That’s why businesses use social media to brand, increase followers, and ultimately increase sales. In this article, we have thoroughly reviewed the content management of social networks and examined its appropriate tools! We hope you find it useful.
Now you tell! Now that you are familiar with content management, what do you think is most important in content management (such as content production, promotion, or analytics)? In the comments section, share your experiences with us and other customers.