There are currently many pages that introduce their products or services online and tell users and followers to visit the store website in order to buy the products or services. The Instagram Price Tag helps you to show users and followers product information on Instagram as well.
Facebook is announcing a number of new e-commerce features both within the main Facebook app and on Instagram.
Instagram announced on Wednesday, August 25th:
we began testing checkout on Instagram with a small number of partners, allowing people to buy products they discovered without leaving the app. We are excited to announce that in the coming weeks checkout on Instagram will be available to all eligible U.S. business and creator accounts with a Shop. Checkout on Instagram is a seamless and secure way to sell your products directly on Instagram.
Shopping on Instagram just got a whole lot easier
Shopping on Instagram just got a whole lot easier. 🛍
Now all eligible US businesses and creators can use Checkout, which lets you buy and sell products directly on Instagram. You can also now shop during Lives in real time.
— Instagram (@instagram) August 25, 2020
After enabling checkout on Instagram, businesses can enjoy benefits like reducing friction in the path to purchase and gaining access to other shopping tools, such as shopping from creators (the ability for creators to tag your products in their posts), additional ad products and signals, product launches (the ability to notify people of your upcoming launch on Instagram), and live shopping. With checkout on Instagram, businesses can truly leverage the full ecosystem of Instagram Shopping features to build experiences that drive awareness and transactions all in one place.
The company has also been testing a live shopping experience, where businesses can show off products in a live video, while consumers can browse the highlighted products and make purchases. Instagram Live Shopping should now be available to all sellers using Instagram Live Shopping in the United States.
We also want to help reduce the cost of doing business during this tough economic time, so we’re waiving selling fees for businesses that use checkout on Instagram through the end of the year.
Facebook has launched a number of updates to its shopping experience for both Facebook and Instagram today. After debuting “Facebook Shops” back in May there is now a dedicated section in the app for shopping while Instagram is opening up its Checkout and Live Shopping features to all sellers in the US. Today’s changes also bring new tools to help businesses with e-commerce.
In addition, Instagram’s introducing the ability for checkout-enabled businesses to sell products through Instagram Live. Live shopping lets people purchase products in real-time when they are inspired by a brand or creator’s live video content, opening up a new shoppable channel for businesses.
NEW FEATURES FOR SHOPS
In May, Instagram introduced Shops to make it easy to set up a single online store for customers to access on Facebook and Instagram. Now, They’re announcing additional Shops features and expanding access to all businesses.
New features give businesses more control over how they brand and merchandise their shop. This includes new layouts for featuring individual or groups of products in your Shop, real-time preview of collections as you design them, and more. Finally, businesses can better measure results with new Shops insights in Commerce Manager.
The pandemic has forced many businesses to shift online, and Facebook made a big announcement in May around the ability of merchants to create Facebook Shops that are viewable on both Facebook and Instagram. More recently, Instagram launched a redesigned Shop section, where users can browse products from their favorite brands and creators.