Instagram is one of the most popular networks in the world today, and its number of users is increasing daily, and people are active on it in any way. Some use it as a source of income, while others use it for entertainment purposes only. Ordinary people, business owners, celebrities, … are all present in this popular social network. Brands and large and small companies around the world also use this Instagram to be seen more.
This diversity among different users caused Instagram to offer different user accounts according to people’s needs. There are currently three types of Instagram accounts and you can choose any of these accounts for yourself. In this article, we are going to introduce Instagram accounts and explain the use of each so that you can have the best choice when you start working in this field with emphasis on Instagram Creator account, a new feature designed for influencers and artists.
It should be noted that according to the latest reports, Instagram has more than one billion active users per month. As a result, this media is famous and popular all over the world. This popularity has caused different people to work in it and earn money. In the following, we will learn together what is the best user account among the various Instagram accounts and what are the benefits and uses of each of these accounts.
Various Instagram Accounts
There are three different types of accounts to work on Instagram. The different Instagram accounts are:
- Personal Accounts
- Business Accounts
- Creator Accounts
Some experts believe that there are two types of Instagram accounts and consider the following categories for different Instagram accounts:
- Personal Accounts
- Professional Accounts
These experts identify trading accounts and manufacturers as professional accounts. If we are talking about professional accounts in this article, know that it means business account or builders.
Now that we know the names of the different Instagram accounts, it’s time to look at the features and capabilities of each separately. If you want to get acquainted with different Instagram accounts, join us at the end of this article:
Personal Instagram Account
A personal account is one of the Instagram accounts that provides a person with everything a person needs on Instagram. If you setup a personal account on Instagram, the following features and capabilities will be available to you:
Ability to Privatize the Account
One of the key features of a personal account is that allows you to personalize your user page. Simply put, none of the various Instagram accounts (except personal) allow you to do so.
If you care about privacy, you need to set up a personal account; Because in other types of accounts, you will not be allowed to personalize your user page.
Ability to add a Link to the Bio Section
Another feature that a personal account provides to Instagram users is that users with a personal account can add a link to the Bio section of their account.
If you have any important information that you would like to publish and make available to your users, it is best to place a link to that information in your bio so that the audience who enters your personal page can click on link and see the information and content.
Create Stories and Posts
Users with a personal account have the ability to create and publish stories and posts. They are also allowed to stream live video. Of course, this feature is also available to commercial accounts and Business.
Create Close Friends List
Close Friends is another feature provided to users of a personal account. With this feature, users can share their stories with a specific list of people known as close friends.
Who Needs a Personal Account on Instagram?
A personal account is great for those who want to share their content with friends and family and do not need to grow their own account.
Instagram Business Account
According to Instagram, Business Accounts are the best choice for retailers, local businesses, brands, organizations and service providers. It doesn’t matter how big or small your business is. The important thing is that you can set up an Instagram business account for your business and then turn Instagram into a money-making machine for yourself.
Business Profile Of Instagram is one of the great features of Instagram for those who want to do basically advertising on Instagram. Business Profile helps you see how many followers you have recently acquired, what city or country these followers belong to, and what their gender is. Most importantly, you have the option to put the contact button on your page in the business profile.
The following are some of the key features that Instagram provides to business account holders:
Advertising on Instagram Business Account
One of the features of a business account is that you can use Instagram ads to increase the number of followers. Advertising is one of the best benefits of Instagram for business accounts.
Account Analysis with Instagram Business Account
If you create a business account on Instagram, you will enjoy various benefits, one of the best of which is the ability to analyze your account.
If you want to grow and develop your business page, you need to be able to analyze your account. By enabling users to analyze their accounts, Instagram allows business owners to have a better and clearer plan for their marketing strategies on Instagram.
Instagram’s analytics tool is called “Instagram Insights” and makes it easy for users to report and analyze. Of course, Aloinstagram has mentioned in a complete article the introduction of Instagram Insights : How Can I Analyze Instagram Pages with Insights tool
Instagram analytics tools allow you to see user feedback on each of your posts and content so you can make better decisions about publishing your next posts.
Note! however, that if you use Instagram Insights, the information will only be available to you for 14 days.
Call-To-Action Button (CTA) on Instagram Business Account
If you have a business account, you can add call-to-action buttons to your profile. This allows visitors to connect with your business without having to leave the app.
The CTA buttons for business accounts are:
- Book: I booked an appointment
- Reserve: Reserving a table for an event
- Get Tickets: Buy tickets for an event
- Gift Cards: Buy gift cards
- Order Food: Order food from a restaurant
- Donate: Share a donation link
Swipe Up Feature on Instagram Business Account
Swipe up or add a link to the story is one of the great features of Instagram for those business accounts that have more than 10,000 followers. Swipe up ability and put the link in the bio are the only options you can use to drive traffic to an external link
Instagram Store Capability on Instagram Business Account
If you take advantage of the Instagram store feature, customers can visit your store and buy your products. This feature helps you increase your sales and reach a large audience.
Ability to Add Business information on Instagram Business Account
Instagram allows you to add your business contact information to your Instagram profile. This information may include the following:
- Phone Number
Possibility of Stipulating the Minimum Age on Instagram Business Account
Your business may be selling products that are not suitable for all age groups. In this case, you can set a minimum age requirement for those who can contact you. With this condition you can limit the circle of people who have access to your content.
Ability to get Instagram Confirmation on Instagram Business Account
One of the major benefits of a business or Instagram account is that it allows business owners to get a blue tick or confirmation mark. This confirmation mark will multiply your credibility with the audience.
Personal accounts cannot receive this confirmation mark, and if you wish to receive this confirmation mark, you must have a professional account.
So far, we have reviewed the work of two different Instagram accounts. Now it’s time to take a look at the latest type of Instagram accounts, the creators’ accounts.
Instagram Creator Account
One of the different types of Instagram accounts is the creators account. This account is for celebrities and public figures, content producers, artists and actors and influencer . The key feature of these accounts is that they are more flexible than commercial accounts. This is better for freelancers and influencers. The following are the key features of this type of Instagram account:
More Control Over the Profile on Instagram Creator Account
Builders accounts are much better than business or trading accounts for more control over the profile. One of the differences between business and builder accounts is that builder accounts can hide business-related categories on Instagram.
Influencers or home-based builders can take advantage of this and hide their information. Of course, the creators account allows users to choose a different category for themselves to be displayed on their Instagram profile. In this category there are the following jobs that you can choose from:
- Architectural Designer
- Master chef
The inbox for Creator, especially influencers, is always crowded. Creator accounts allow the user to restrict the people from whom they can receive messages. However, there is no such possibility in the business account.
Account Analysis on Instagram Creator Account
The builders account, like the business account, allows you to access your own account analysis. The Instagram Insights is the tool for analyzing creators’ accounts.
Advertising on Instagram Creator Account
This feature is just like business account. By advertising on Instagram, you can increase the number of people entering your page and help you become famous.
Possibility of Stipulating the Minimum Age on Instagram Creator Account
There is also the issue of minimum age for creators accounts. Suppose you work in the field of psychology and your specialty is such that it is better for a certain group of people in the community to communicate with you. In this case, the minimum age requirement will help you block access to audiences to whom your content is not appropriate.
Get Instagram Confirmation for Instagram Creators Accounts
As mentioned before, it is possible to get Instagram approval only for professional accounts, and one of the types of professional accounts is the creators account.
Instagram Aims to differentiate Influencers from businesses
Influencers use Instagram for a different purpose than businesses. Therefore, the Creator account has been prepared with special capabilities and tools for Influencers . Instagram has come to the conclusion that when it comes to managing social media, the needs of businesses and Influencers will be different. Therefore, the Creator account is designed for them. When you change your account to a Creator account, the app sends a message that this account is the best choice for celebrities, content creators, artists and Influencers .
What is the difference between Creator Account and Business Account ?
Business and Creator Account both provide statistical information about Reach and Engagement; But Creator account provides more detailed information about changing the amount of followers. Compared to a business account that gives you weekly follower growth, Creator Account reports on a daily basis. As a result, you can easily find out which content has increased or decreased your followers. Thus, performance analysis becomes easier for influencers and they can improve their content. Other things like follower demographic information are similar to a business account.
Should we use a Creator Account or not?
Instagram Creator profile can be a very big change for influencers and businesses on this platform, and most likely more features will be provided according to the needs of influencers, such as comment management. Or, for example, after discussions about removing the number of likes and focusing the Instagram algorithm on content, it can be predicted that Growth insights statistics can also affect engagement. According to some experts, the current Creator Account is a beta test to be tested on a larger group than the previous series and finally presented to everyone without any defects. Although the new features are attractive, there are some drawbacks, for example, the Creator Account is not connected to the Instagram API, which means that you can not use the Auto Publish and Analytics feature of sites that provide Instagram services.
InfluencerMarketingHub also predicts, “We do not think this feature is available to everyone, we are more likely to be high-follower users, and it will become a tool for real Instagram influencers.”
But ultimately, it shows how good this capability can be and how much it is going to grow.
What kind of Instagram Accounts do I use?
As mentioned in this article, different Instagram accounts have different uses and benefits. The table below mentions which Instagram account is useful for you?
|Your desired criteria||The best account for you|
|Are you celebrities, content creators, artists or Influencers? Are you looking for more privacy and special control over your profile?||Creators Accounts|
|Are you looking for high revenue, product sales and account analysis?||Business Account|
|Your goal is to have better communication with your friends and family? Are you looking for a personal space?||personal Account|
How to change Instagram account to Creator account?
In the following, we will explain the steps of changing the user account from a business account to a creative account step by step. If your account is personal, changing the user account to Creator account does not contradict the following process; Just remember that if your page is private, you must first convert it to public and then follow these steps:
- 1. Go to Settings in your profile.
- 2. Click on the Account option.
- 3. At the bottom of the page, click on the option to switch to creator account.
- 4. In this section, you must specify in what field you work. Choose the most appropriate title according to your field of work.
- 5. After selecting and confirming it, enter the last step by tapping the “Next” button.
- 6. In this section, you can decide whether or not to display the page title you selected in step 4, as well as your contact information in the bio section. After that, pressing the Done button will turn your account into a creator.
Is it worth switching to INSTAGRAM CREATOR ACCOUNT?
Instagram Creator account, a new feature designed for influencers is in the testing phase. Given that the update rate of this application is high, we will probably see more changes in the future. It is clear that with the unveiling of the Creator account, Instagram intends to pay more attention to influencers and their needs. This is not only good news for influencers, but also shows that businesses should contribute to this type of advertising in their marketing plan.