It’s not easy to run an Instagram business account.
It’s a never-ending balancing act of publishing at the right moment, interacting on the go, and coming up with ideas to outsmart the computer.
You don’t have to break what’s functioning for you, but if you’re looking for a little extra creativity, trying out some different forms of Instagram posts and Stories is always a good idea.
We’ve compiled a list of new Instagram business post suggestions for you to test. They manage all forms of content, as well as in, Stories, Live, and IGTV.
These will be easy to accomplish, while others may necessitate some forethought ahead of time.
The aim is to keep your audience actively engaged by introducing different sorts of material to your profile.
Now follow us and read this article up to the end. Be sure that your Instagram business increased!
Ideas For Instagram Posts To Build Instagram Using Analytics & Strategy!
Use a puzzle to give your audience a mental respite.
Self-care habits are sometimes pushed to the wayside in our lives as we hurry from one thing to the next.
Rather than publishing a standard photo, develop one that causes your viewers to pause and consider.
@Casper is a mattress manufacturer that focuses on relaxing. As a result, it’s only natural for them to develop content that reflects this purpose.
The company provides riddles in both their newsfeed and Stories, using adorable images and animation.
There is no award for getting the proper answer other than self-satisfaction for those who get it right.
On the other hand, Casper creates continual interaction with the inquiries sticker in Stories and the gallery post in the feed.
The graphics are also comparable to other Stories they’ve done, so you’ll know what to anticipate if you’ve seen them previously.
The audience will become more familiar with the brand as a result of this.
Helpful hint: Don’t want to spend time putting together a puzzle?
Therefore, use slow deep breathing or a 5-second video with relaxing sounds to encourage your audience to take little pauses.
Whatever method you use, the goal is to get your viewers to stop scrolling or tapping.
Take up a long-term project.
This might happen on a daily, weekly, and perhaps even monthly basis. It’s entirely up to you how frequently you would like to take on the challenge.
To do so, you’ll either need to hunt for which was before challenges or build one that fits your business.
Summer is a houseplant influencer that posts a range of plant-related stuff on her Instagram account.
She set a goal for herself in 2019 to release one video per day about a plant from her collection, “365 Days of Plants.”
Each video has the same structure and is uploaded to her YouTube channel.
A competition structure that invites your people to engage and publish their version of the picture challenge is also an option for businesses.
You may also utilize distinctive Instagram tags to boost your challenge’s participation.
Innovative Content strategy stimulates interaction, posting, and saving, all of which are crucial KPIs for expanding your Instagram audience.
Find out more about how to make a complete Inst.
Helpful hint: The goal of this article type is to create excitement among your readers. There are many picture challenges to choose from, but you may also make your own and declare it in your post.
First, come up with a caption, and then look for a photo to go with it.
Push yourself to produce descriptions first, then source or build the picture to complement it for businesses with a distinctive personality.
Rather than creating a caption precisely for the picture provided, you may find it much easier to plan out your material when you know precisely what idea or atmosphere you would like to generate.
While we don’t know whether the @Oatly group creates the caption first or not, we do know that they have a significant web presence.
It typically has more characters than a typical brand description and a tone that is both snappy and meandering.
You can use your powerful copywriting to develop a visual that matches it.
It takes time to find your product’s voice. Get ideas for your Instagram captions by looking at what other brands are doing.
Combining a picture essay with a link in your bio is a winning combination.
We go to the publishing sector for our next article inspiration, as we do with outstanding captioned copywriting.
It applies to your social media presence when your organization is based on unique content, whether photographs, writing, or videos.
@nytimes made a photo essay out of a gallery’s post, using excerpts from the image and a description to convey a story about rape in the military.
The synopsis is in the description, and a link to the complete text is given in the biography for those who want to read it.
Helpful hint: Repurposing content material is a breeze with this sort of post. Use this concept to reprint your existing content if you create company blog entries or material elsewhere.
A yearly openness report’s visuals being repurposed in a portfolio post is an excellent example of this.
Include teasers for your product.
Do you use Instagram to promote new products or services?
Use Stories and posts to generate curiosity instead of explicitly announcing the new product.
Teaser photos, films, and inquiry stickers will help build excitement.
@pressedjuicer to advertise their new drink, the Turmeric Almond Signature Blend, Pressed Juicery featured a snapshot of components.
Because the teaser post included a schedule for when the revelation will be made, the audience was reminded to keep checking tomorrow for the announcement.
To build excitement, you don’t need to produce cryptic posts.
Engage with influencers to talk about new capabilities in conjunction with product launches.
You can have a say with your followers by using the poll or inquiry sticker in Stories. Make it a guessing contest with a reward for the first person to get it right.
Organize a one-day sale in Stories.
It’s possible that publishing in Stories will be short-lived. They do, after all, vanish after 24 hours.
Use Stories for flash sales to take full advantage of this.
Flash sales in the retail sector can range from the expected (see our previous thought about teasers) to the unexpected.
In either case, they’re succinct and encourage consumers to buy so they don’t lose out.
@pnwonderland uses Stories to promote an additional freebie for the subsequent ten purchases. If you were on the fence about buying, the offer would persuade you to go ahead and do so.
Pro tip: This type of article might be used to promote limited-edition items, contests, or even a one-time price about something you don’t often discount.
It catches the buyer off guard and encourages them to want to revisit your Stories in case you run another flash discount.
Make flash sales a marketing strategy, and your Stories statistics will show a surge in interaction.
Interview on Stories
This is a unique take on the social media takeover notion, and it’s an attractive option for individuals who are apprehensive about handing over control of their virtual accounts to strangers.
Conduct Q&A interviews with guests using Stories. Ask your fans for queries in a separate Story to add another layer of interaction to the Q&A.
Designers were highlighted in @dominomagazalari. It combined pre-made content, such as a question Story, with a casual video that answered a question.
This format was repeated for each question they included in the Storyloo.
They asked followers at the conclusion who they felt would make a suitable interviewee for the next segment.
Helpful hint: To build excitement for this, let your followers know when you’ll be posting conversations and who you’ll be interviewing. You may even make it more interesting by live-streaming it with the inquiry sticker.
Live-streaming instructive videos
There are many ways to handle a live video, and the most excellent match for your brand is entirely up to you.
Streaming events and interviewing people are two of the most prevalent live video approaches. Doing a live educational video will shake up your assumptions.
You can also answer questions from the response in the active how-to video.
We’ve seen so many how-to videos that seeing an interactive one is a refreshing change of pace.
Make sure there’s something on the line who can read through the remarks and inquiries.
If you have an existing subscription, having a second individual to moderate it would be beneficial.
Embellish your posts with stickers.
Stickers and collages aren’t just for Stories, believe it or not.
Using attractive stickers and other visual embellishments on your newsfeed posts will help them stand out from the pack.
This is especially effective for brands that are aesthetically vibrant, playful, and quirky.
@lifewithciera added stars to the shot with A Design Kit.
The stickers don’t take over the shot, and their playfulness is just enough to direct your attention.
Instagram has a new trend: stickers and overlays.
They’re a lot of fun to play with, and if utilized correctly, they’ll only improve your photos.
If you don’t want to make your stickers, a few programs can help you out. This post type does not necessitate the use of Illustrator.
Up with newer Instagram post concepts might be difficult with the ever-changing Instagram technology.
We appreciate these nine post suggestions gave you some ideas for future things to attempt for your business.
Instagram now provides a selection of content kinds, including Stories, posts, and IGTV.
Don’t get stuck in a rut with one type just because it’s what you’ve always done.
Browse out some of our suggested Instagram pages to follow if you’re seeking even more ideas. A trend could inspire the next oversized item in your profession in another industry.